Resume
i3D.net
Global Marketing Director
2024 - 2025
I led the marketing department, overseeing global brand strategy, digital marketing, product positioning, and brand communications. As a key member of the leadership team, I shaped company strategies to ensure a cohesive and compelling brand message across all channels. My role involved managing integrated marketing campaigns, enhancing PR and brand communications efforts, and optimizing performance through data-driven insights. I collaborated closely with sales, product, and finance teams to align marketing initiatives with business goals, serving as the company’s spokesperson.
Microsoft
Marketing Lead
2021 - 2023
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Led direct-to-consumer marketing campaigns, focusing on creative storytelling that bridged technology with sports, arts, and lifestyle. Drove transformative through-partner marketing efforts with major European retailers like Amazon, MediaMarkt, and Fnac to elevate brand presence across various lines of business. Key initiatives included landing the Surface Brand Basketball and lifestyle campaigns, significantly boosting brand awareness and customer engagement, resulting in over 60 million interactions.
Notable Projects:
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Surface Original by Marco Belinelli: Achieved a 0.7% market share increase and 20% YoY growth for Surface Pro.
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#SurfaceYourFlow/#SurfaceYourIdeas: Developed and activated influencer integrated marketing campaigns in The Netherlands and Italy, partnering with Coolblue and MediaMarkt.
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DACH Back to School: Drove Surface revenue up by 137%, Windows by 24%, M365 by 23%, and Game Pass Ultimate by 39% YoY through strategic creative direction.
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Partner Capability Assessments: Managed a project across 20 Western Europe retail partners, identifying key marketing strengths and refining tactics for targeted investments.
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Microsoft Integrated Retail Experience: Directed the strategy and execution of in-store Shop-in-Shop concepts with leading European retailers, enhancing customer engagement and brand presence.
Nike
Digital Media Manager
2020 - 2021
Led the creative content production and asset quality reviews for EMEA, with a focus on social media channels, display, and programmatic advertising. Redesigned and improved the digital media content production ecosystem, significantly enhancing efficiency and output quality.
Notable Projects:
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Restructured the creative content production process and approvals procedure, achieving a 30% reduction in timelines for content deliveries and minimizing asset rework.
Nike
Brand Marketing Manager
2018 - 2021
Managed multi-million budgets across multiple categories, creating impactful consumer experiences and executing comprehensive retail marketing initiatives. Embraced Nike’s 'fewer, bigger, better' strategy to optimize retail partnerships and lead the development of omnichannel marketing strategies. Focused on driving membership acquisition and retention, increasing revenue, and enhancing brand loyalty through over 20 community-driven events and retail experiences. Also led the opening of two flagship stores, including the largest in EMEA, overseeing all marketing executions and ensuring deep consumer engagement with the brand.
Notable Projects:
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FC Inter Milan/AS Roma/Olimpia Milano: Led multiple collaborative campaigns with top Italian sport clubs, focusing on integrating Nike into the heart of sports culture and driving community engagement.
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Internazionali de Tennis and Marathon/DeejayTen: Led marketing strategies for the Internazionali de Tennis and Italian Marathon/DeejayTen events, boosting brand visibility at high-profile events by connecting with sports enthusiasts.
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Community Runs: Organized and managed multiple community runs across various Italian towns, promoting health and fitness while strengthening local presence.
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Jordan/Basketball Exclusive Launches: Managed exclusive product launches for the Jordan/Basketball categories, creating buzz and driving sales within “neighborhood” markets.
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Back-to-School/Holiday Campaigns: Led several back-to-school and holiday campaigns focused on Kids categories, creating immersive experiences for all athletes*.
Nike
Brand Production Manger
2016 - 2018
Responsible for the production and publishing of all marketing content across Nike’s owned digital platforms, including major brand moments like the Euro Cup Football, Grand Slams, Black Friday/Cyber Week, Back-to-School, and the Olympics. These efforts contributed to a +29% growth in overall digital business and a +10% increase in revenue year-over-year. Led and restructured the creative teams for Nike.com, increasing headcount by 200% and improving efficiency, resulting in a 1000% increase in output within just 8 months. Additionally, spearheaded the integration of 7 new languages across platforms, supporting a +26% increase in active membership compared to the previous year.
Nike
Brand Creative Producer
2015 - 2016
Led the production of marketing content for Nike.com and email campaigns, managing the briefing process for key agencies and internal teams to ensure seamless project implementation across Nike’s owned platforms.
Notable Projects:
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Creative Brief Intake Process: Launched a new creative brief intake process, reducing asset delivery timelines by more than 50%.
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Launch Calendar Platform: Managed the Launch Calendar platform, Nike's precursor to the SNKRS App, overseeing weekly content activations.
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SNKRS App EMEA Launch: Played a key role in the successful transition from the Launch Calendar to the SNKRS App, ensuring a smooth launch across the EMEA region.
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Nike App Launch in GE: Led the launch of the Nike App in Global Expansion Markets, expanding brand engagement in new regions.
Paramount
Senior Scheduler
2012 - 2015
Led a team of scheduling specialists responsible for managing daily transmission schedules, ensuring commercial and editorial accuracy across over 20 channels. Oversaw large-scale events for MTV, Comedy Central, Nickelodeon, and Paramount, ensuring the successful implementation of promotional strategies and marketing campaigns, and achieving 99% programming accuracy year over year.
Notable Projects:
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MTV Video Music Awards: Managed scheduling and promotional strategies for this high-profile event.
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MTV European Music Awards: Ensured seamless broadcast and marketing execution for the European edition of the MTV Music Awards.
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Nickelodeon Kids' Choice Awards: Oversaw the scheduling and promotion for this popular event, maintaining high accuracy and viewer engagement.
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Paramount EMEA Launch: Played a key role in the scheduling and launch strategies for Paramount’s expansion into the EMEA region.
Paramount
Broadcast Operator
2011 - 2012
Managed broadcast signals for over 65 TV channels, achieving a 99.8% error-free transmission rate. Responsibilities included producing functional and operational tests of uplink and on-air control broadcasting equipment, ensuring the highest quality and performance of video and audio transmissions. Additionally, led team training and oversaw planning and scheduling, ensuring smooth operations across all channels.
Amsterdam Dance Event
Head of Visual Production
Amsterdam Dance Event - Led the team of 15 videomakers, audio engineers, video editors, and A/V technicians delivering high quality outputs on time and within budget. Oversaw video collections to ensure proper archiving of all media.
2013 - 2015